D14 Fractional CMO -
Chief Marketing Officer
More Vested In Your Company Than Any Coach or Consultant!
So, just what is a "Fractional CMO"?
A fractional CMO is essentially a part-time Chief Marketing Officer for hire. Companies bring them on instead of hiring a full-time CMO, allowing them to benefit from senior-level marketing leadership without the full-time commitment, salary and benefits cost. Part-time does NOT mean short-term. It means less than 40 hours per week; in some cases much less.
A breakdown of the key points about Fractional CMO's:
FUNCTION:
They perform the same duties as a regular CMO, which includes developing and overseeing marketing strategy, managing marketing teams, and driving growth initiatives - to name a few.
FUNCTION:
They perform the same duties as a regular CMO, which includes developing and overseeing marketing strategy, managing marketing teams, and driving growth initiatives - to name a few.
BENEFITS FOR COMPANIES:
Cost-effective solution for marketing leadership, especially for startups or businesses in growth stages.
Access to experienced marketers with a proven track record.
Faster implementation of marketing initiatives compared to hiring and onboarding a full-time CMO.
The #1 Solution in The Game
Cost-Effectiveness
This is a major advantage. fCMO's are significantly less expensive than full-time CMO's. You only pay for their time with NO additional expenses for benefits, office space or overhead.
Flexibility
fCMO's offer a high degree of flexibility. You can scale their involvement up or down depending on your current needs. This is ideal for companies experiencing growth spurts.
Diverse Experience
Many fCMO's have worked across various industries and companies. This brings a wealth of experience and different perspectives into your marketing strategy.
Immediate Impact
fCMO's can hit the ground running because they are already experienced marketing leaders. There is less onboarding time needed.
Access to Network
fCMO's often have a well-developed network of vendors, consultants and even investors. This can be a valuable resource.
Strategic Guidance
They can provide strategic direction and help you develop a clear marketing roadmap aligned with your overall business goals.
Internal Team Focus
By taking care of the high-level strategy, a fCMO can free up your internal marketing team to focus on executing day-to-day tasks.
Objectivity
An outside perspective can be refreshing and valuable. A fCMO can provide unbiased assessments & recommendations.
Improved Team Development
A fCMO can act as a mentor to your internal marketing team. Helping them to develop their skills and expertise.
Let’s get to know one another…
I'll tell you a little bit about D14 fCMO here and then you can decide if we should talk more. Use the button just below to schedule that appointment.
Multipotentialite
There is ONE thing that makes me your BEST candidate for a Fractional Chief Marketing Officer...
I am a "MULTIPOTENTIALITE" as defined by Emilie Wapnick (Founder of Puttylike) in her TED Talk.
In 40 years of a working lifetime, I have several backgrounds that are quite different. During the last 40 years I have also learned to turn those differences and experiences into an advantage that no other fCMO can match!
Allow me to explain by example:
U. S. Navy:
The military and its rigid structure taught me Leadership, Loyalty, and how to handle Stress.
Nuclear Power Plant Operations:
Nuclear Power has its own set of rules. I learned a great deal in this industry like the importance of Attention to Detail, Standard Operating Procedures, and Accountability.
Nuclear Power Plant Operations:
After the U.S. Navy, the commercial Nuclear Power industry allowed for further education to learn Lean Process Improvement, the power of Kaizen Events and Root Cause Analysis.
Disability:
A disability put me out of the service after more than 12 years. That same disability put me out of work in the commercial Nuclear Power industry after another couple of years. I turned lemons into lemonade by going back to school and getting a BA degree in Business Administration and a BA in Marketing.
Federal Government:
My degrees and military experience allowed me to obtain work as an Administrative Officer at one of the VA's largest Medical Centers. I performed a great deal of Analysis, put together high level Presentations that I presented to more than 100 upper management VA personnel.
Marketing:
Spending more than 20 years studying and consulting in the Online Marketing space led me to develop a business 9-Step Signature Solution. I combined concepts that I learned from more than 7 leaders in their respective field into a comprehensive system that I still use today to coach small business owners how to grow and scale their business. Below are those nine steps for you to review.
9-Step Signature Solution
After all of the experiences you just read above (and more), I developed a 9-Step program initially designed for businesses that are run by technical leaders with practically NO business experience.
Experts like Physicians, Attorneys, Chiropractors, Engineers, Surgeons, etc. were practices I began with. I show it to you now as an example of how valuable having a Multipotentialite on your team can be.
Phase 1: THE FOUNDATION
Step 1
The Goals Navigator
The "Goals Navigator" emphasizes the importance of setting clear, purposeful goals in medical practice management. It encourages practitioners to align these goals with personal values, using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) for structure. Engaging the team in shared goals fosters accountability and unity, establishing a foundation for strategic growth and patient-focused care.
Step 2
The Audience Identifier
The "Audience Identifier" chapter guides practitioners in defining their ideal patient to enhance marketing effectiveness. By creating a detailed "patient avatar," it enables targeted outreach that resonates with specific needs, ensuring sustainable growth and improved patient relationships.
Step 3
The Mastermind Message
The "Mastermind Message" chapter focuses on developing a compelling core message that resonates with the ideal patient. By addressing patient needs, showcasing unique value, and using storytelling, practitioners build trust and inspire patients to act. Consistency across team communications is key.
Phase 2: MARKET & COMPETITION
Step 4
The Content Creator
The "Content Creator" chapter emphasizes leveraging content, especially through authoring a book, to establish authority, connect deeply with patients, and enhance brand visibility. It encourages repurposing book content across blogs, social media, videos, and more, creating multi-channel engagement that solidifies trust and boosts patient acquisition.
Step 5
The Marketing Strategist
The "Marketing Strategist" chapter advises practitioners to use their authored book to drive both reactivation of past patients and acquisition of new ones. This strategy includes offering the book as a promotional tool, gathering Google reviews, and conducting small-scale campaign testing to refine marketing efforts and optimize results.
Step 6
The Automation Architect
The "Automation Architect" chapter emphasizes automating essential tasks—like appointment scheduling, patient follow-ups, billing, and feedback—to streamline operations and improve patient satisfaction. Integrating AI, such as chatbots, further enhances efficiency by providing 24/7 patient support and engagement.
Phase 3: MATURE GROWTH
Step 7
The Professional Speaker
The "Professional Speaker" chapter highlights leveraging public speaking to build credibility, attract new patients, and enhance the practice’s reputation. Practitioners are encouraged to use their authored book to secure speaking engagements, connect with audiences through storytelling, and maximize event impact by sharing actionable takeaways and follow-up.
Step 8
The Expansion Accelerator
The "Expansion Accelerator" chapter outlines a strategic approach for growing a practice to multiple locations. It emphasizes creating scalable systems, developing leadership among staff, and maintaining high standards of care across sites. Practitioners are guided to establish Standard Operating Procedures, groom leaders, and gradually transition from daily operations to focus on high-level growth.
Step 9
The Franchise Developer
The "Franchise Developer" chapter guides practitioners on scaling their practice through franchising to accelerate growth while reducing operational demands. It covers creating standardized procedures, supporting franchisees, and maintaining brand quality. This model allows rapid expansion with lower capital investment than directly managed locations.
Testimonials
It has been a pleasure working with David DeSchoolmeester on a couple of projects.
David has the technical skills and insight into how to best deliver one’s message to the masses.
E. Gaylon McCullough, MD
Plastic Surgeon
I am truly blessed to have the opportunity to work with someone as knowledgeable as Mr. David DeSchoolmeester. In our conversations over the last few weeks, I've learned how to develop an entrepreneurial and business mindset.
He has given me the step by step tools and homework to figure out who my ideal avatar is so that I can market them effectively. He has also helped me develop an elevator speech.
I feel that I can now communicate confidently and eloquently at networking events as well as with potential patients. Thank you so very much for this opportunity!!
Joy Smith-Jones, DO
Chiropractor
After speaking with David about his services I'm convinced he's the coach I want to help me grow my business. I look forward to my continued relationship with David and I would strongly encourage anyone who has a great desire to grow their business to visit with David. His well thought out and concise plan, specifically developed for me, is spot on.
Michael Wingfield
Financial Advisor
Excellent work! Looking forward to working with David again.
Sean Casto
Business Owner
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