D14 Fractional CMO -

Chief Marketing Officer

More Vested In Your Company Than Any Coach or Consultant!

So, just what is a "Fractional CMO"?

A fractional CMO is essentially a part-time Chief Marketing Officer for hire. Companies bring them on instead of hiring a full-time CMO, allowing them to benefit from senior-level marketing leadership without the full-time commitment, salary and benefits cost. Part-time does NOT mean short-term. It means less than 40 hours per week; in some cases much less.

A breakdown of the key points about Fractional CMO's:

FUNCTION:
They perform the same duties as a regular CMO, which includes developing and overseeing marketing strategy, managing marketing teams, and driving growth initiatives - to name a few.

FUNCTION:
They perform the same duties as a regular CMO, which includes developing and overseeing marketing strategy, managing marketing teams, and driving growth initiatives - to name a few.

BENEFITS FOR COMPANIES:

Cost-effective solution for marketing leadership, especially for startups or businesses in growth stages.

Access to experienced marketers with a proven track record.

Faster implementation of marketing initiatives compared to hiring and onboarding a full-time CMO.

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The #1 Solution in The Game

Cost-Effectiveness

This is a major advantage. fCMO's are significantly less expensive than full-time CMO's. You only pay for their time with NO additional expenses for benefits, office space or overhead.

Flexibility

fCMO's offer a high degree of flexibility. You can scale their involvement up or down depending on your current needs. This is ideal for companies experiencing growth spurts.

Diverse Experience

Many fCMO's have worked across various industries and companies. This brings a wealth of experience and different perspectives into your marketing strategy.

Immediate Impact

fCMO's can hit the ground running because they are already experienced marketing leaders. There is less onboarding time needed.

Access to Network

fCMO's often have a well-developed network of vendors, consultants and even investors. This can be a valuable resource.

Strategic Guidance

They can provide strategic direction and help you develop a clear marketing roadmap aligned with your overall business goals.

Internal Team Focus

By taking care of the high-level strategy, a fCMO can free up your internal marketing team to focus on executing day-to-day tasks.

Objectivity

An outside perspective can be refreshing and valuable. A fCMO can provide unbiased assessments & recommendations.

Improved Team Development

A fCMO can act as a mentor to your internal marketing team. Helping them to develop their skills and expertise.

Let’s get to know one another…

I'll tell you a little bit about D14 fCMO here and then you can decide if we should talk more. Use the button just below to schedule that appointment.

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Multipotentialite

There is ONE thing that makes me your BEST candidate for a Fractional Chief Marketing Officer...

I am a "MULTIPOTENTIALITE" as defined by Emilie Wapnick (Founder of Puttylike) in her TED Talk.

In 40 years of a working lifetime, I have several backgrounds that are quite different. During the last 40 years I have also learned to turn those differences and experiences into an advantage that no other fCMO can match!

Allow me to explain by example:

U. S. Navy:
The military and its rigid structure taught me Leadership, Loyalty, and how to handle Stress.

Nuclear Power Plant Operations:
Nuclear Power has its own set of rules. I learned a great deal in this industry like the importance of Attention to Detail, Standard Operating Procedures, and Accountability.

Nuclear Power Plant Operations:
After the U.S. Navy, the commercial Nuclear Power industry allowed for further education to learn Lean Process Improvement, the power of Kaizen Events and Root Cause Analysis.

Disability:
A disability put me out of the service after more than 12 years. That same disability put me out of work in the commercial Nuclear Power industry after another couple of years. I turned lemons into lemonade by going back to school and getting a BA degree in Business Administration and a BA in Marketing.

Federal Government:
My degrees and military experience allowed me to obtain work as an Administrative Officer at one of the VA's largest Medical Centers. I performed a great deal of Analysis, put together high level Presentations that I presented to more than 100 upper management VA personnel.

Marketing:
Spending more than 20 years studying and consulting in the Online Marketing space led me to develop a business 9-Step Signature Solution. I combined concepts that I learned from more than 7 leaders in their respective field into a comprehensive system that I still use today to coach small business owners how to grow and scale their business. Below are those nine steps for you to review.

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9-Step Signature Solution

After all of the experiences you just read above (and more), I developed a 9-Step program initially designed for businesses that are run by technical leaders with practically NO business experience.

Experts like Physicians, Attorneys, Chiropractors, Engineers, Surgeons, etc. were practices I began with. I show it to you now as an example of how valuable having a Multipotentialite on your team can be.

Phase 1: THE FOUNDATION

Step 1

Goals & Business Plan

More than just the first step. In this section you really "home in" on your key goals, learn how to set "SMART" goals, determine what the steps are to achieve each goal and finally plan them out to ensure achievement.

Step 2

Avatar - Ideal Audience

The people that skip this step end up wasting a lot of money on Advertising that goes nowhere. When you study and learn your Ideal Audience better than they know themselves you can target your ads to win.

Step 3

Million Dollar Message

Now that you know your audience, you can put together a message that they'll respond to. But it's not just about that, you need to reach them where they are and learn to speak their language.

Phase 2: MARKET & COMPETITION

Step 4

Social Content

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Step 5

Winning Campaigns

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Step 6

Systematize & Automate

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Phase 3: MATURE GROWTH

Step 7

Speaking Events

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Step 8

Expansion

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Step 9

Franchise &/or Retire

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Testimonials

It has been a pleasure working with David DeSchoolmeester on a couple of projects.

David has the technical skills and insight into how to best deliver one’s message to the masses.

E. Gaylon McCullough, MD

Plastic Surgeon

I am truly blessed to have the opportunity to work with someone as knowledgeable as Mr. David DeSchoolmeester. In our conversations over the last few weeks, I've learned how to develop an entrepreneurial and business mindset.

He has given me the step by step tools and homework to figure out who my ideal avatar is so that I can market them effectively. He has also helped me develop an elevator speech.

I feel that I can now communicate confidently and eloquently at networking events as well as with potential patients. Thank you so very much for this opportunity!!

Joy Smith-Jones, DO

Chiropractor

After speaking with David about his services I'm convinced he's the coach I want to help me grow my business. I look forward to my continued relationship with David and I would strongly encourage anyone who has a great desire to grow their business to visit with David. His well thought out and concise plan, specifically developed for me, is spot on.